Launch Week at BOXPARK

BOXPARK from Uniformes Generale on Vimeo.

In addition to the social media & email teaser push promoting our first ever collection ‘AW14’ to be launched on 29/08/14 available from our website & selected menswear accounts worldwide. We will also be presenting the whole collection during ‘Launch week’ at BOXPARK 1/09/14 until 7/09/14.

‘Launch Week’ is the first opportunity for the press to come & see the product & meet the team & ask any questions they can think of, but importantly ‘Launch week’ is for you to come down & be the first people anywhere world wide to actually see & indeed buy the launch collection. This is a very special opportunity for a small group of you to get your hands on a few items prior to retail availability anywhere else!

We will also be running a competition from next week to win a selection of premium items from the collection, including the Flux Capacitor jacket, 1971 Down Hoodie & last but definitely not least a handful of ‘Ben Lamb Ts’ Details of how to get involved in the competition will be released next week in the form of a competition email teaser. 


We would like to thank Roger and everyone at BOXPARK for this opportunity.

We Look forward to seeing you there & remember www.uniformesgenerale.com will have the info relating to ‘Launch week’ and all future events. Cheers…

 

 

‘It’s not often that genuinely new innovations occur in menswear but micro puffa jackets have taken the world by storm. Its one of those practical outerwear pieces that really cuts it in the urban environment. One of the great mysteries about micro puffas is how they manage to keep you toasty in the cold snaps, yet comfortable as it heats up… Ideal then for our quite superb climate I’m sure you’ll agree… Apart from having premium quality components & fabrics as well as real down & because we are a fff…fashion brand, we have taken the liberty of sharpening up the fit. Theres lots of nice detail such as self piped CF zip & shell fabric stow hood in collar.’

 

‘There’s no point it trying to tackle a classic staple like a hoodie in a launch range

unless its something a bit special. So we tackled it hard & even though we say so ourselves we’re very proud of the result. The fit is perfect, the fabric is grade A premium heavyweight fleece back & the vintage nickel trim is a quality more commonly associated with premium outerwear.

A good hoodie is a lot like a… Look its just really nice trust us!!’

 

Click the image above to watch a video about BOXPARK and its inception, listen to BOXPARK founder Roger Wade talk about his illustrious career in the fashion business and how he came to design the worlds first ever ‘Shipping Container Mall’


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