SO FAR SO GOOD… SO FAR SO GOOD… SO FAR SO GOOD…

As you peruse the product pages of our site, you can’t fail to notice that a common mantra apparent on many of our pieces is the slogan: “So Far, So Good”. A positive outlook, but one rooted in ‘feet firmly on the ground’ reality, is the message it sends out.

No where is this more apparent than in the opening frames of cult classic film - La Haine, where that very slogan forms part of a ‘joke’ told in voiceover, before the reggae beats of Marley kick in and it all kicks off.

Now 20 years old, La Haine’s relevance is still apt: from the rolling news feeds from a few months back of the disaffected youth in Paris to the media patronisation of ‘working class style’ and its affect on mainstream menswear.

In a 10 minute Blog Spot there’s not the time to go all ‘Kermode’ and relay the trivial details of the plot or the inferred wider story of the three main characters.

You don’t want to hear about the two ‘psychological’ and physical journeys that Vinz, Hubert and Said make within the film.

You probably don’t want to hear about the sociological truisms of the film’s representation of the Paris suburbs (and French society as a whole). Where, unlike the prosperous suburbs of England, the periphery of French cities has been left to disband and fragment leading to a disaffected youth and the problems and search for excitement it brings.

Instead, you want to know that it’s stylish: come on, it’s French and filmed in black and white - it didn’t have much chance to be anything otherwise. You want to know it’s cool. From the opening bars of Bob’s “Burnin’ and Lootin’” through French hip-hop and rap, reggae, funk and soul; the soundtrack alone gives you that idea. But it’s when it’s married up with the underlying ‘atmosphere’ apparent throughout, alongside the mainly wideangled lens views of the estate and its inhabitants that you realise you’re viewing something very special.

If you haven’t seen it already, then do. If you have, watch it again; and realise once more that “It’s not how you fall that matters, it’s how you land.”

Christian


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